Exploring the Pinnacle: Top 11 Marketing Automation Software Solutions Generating leads and keeping customers engaged throughout their journey is an uphill battle for many businesses. Additionally, they find it difficult to extract rich insights from a large amount of data that they’ve collected and put it to use. To solve these challenges, a majority of businesses, today, use marketing automation. In fact, the global marketing automation industry is predicted to reach USD 6.4 billion by 2024. While marketing automation can help companies improve efficiency by streamlining their workflows, there are plenty of options to choose from, full of power-packed features and use cases. Therefore, we’ve listed the top 11 marketing automation tools and factors to consider while choosing one for your business to take your marketing efforts a notch up, in this blog post. Let’s dive right in !